A clear plan for your institute.

A free 3-month
marketing strategy
for your institute

Know what to improve, where to focus and what to do next. Get a practical plan for your ads, website, SEO and content, tailored to your courses and enrolment goals.

Find what’s holding your marketing back.

Identify gaps in how learners discover your courses, explore your website and make an enquiry.

Give the next three months a clear direction.

Get a roadmap showing what to fix first, which campaigns to test and how to measure progress.

Bring every step of your marketing together.

Connect your ads, content, website and follow-ups around the same enrolment goals.

BUILT AROUND THE WAY YOU ENROL LEARNERS
Edtech platforms
Coaching & test prep
Skill training & courses
Schools & colleges
HOW IT WORKS

See how your free 3-month strategy works

WHERE GROWTH GETS STUCK

A strong course needs
a connected enrolment journey

Before spending more, understand what needs to work better.

01

Leads, but little intent.

Your campaigns bring enquiries, but the audience may not match your course, fee range or intake.

02

Clicks that stop short.

Your ads attract attention, but the landing page does not make the next step clear enough.

03

Follow-ups that lose pace.

Enquiries arrive, but response time, counsellor handoffs and reminders need a clearer process.

04

Too many disconnected tasks.

Ads, content and the website move in different directions, with no shared view of what matters.

THE FREE STRATEGY
03

Months of direction.
One focused plan.

A clear starting point for your next enrolment campaign, shaped around your business.

The offer is a strategy for three months. Advertising spend and ongoing implementation are separate.

01

A review of your current marketing

Identify friction across your campaigns, landing pages, content and enquiry journey.

02

Audience and message priorities

Clarify who you need to reach and which course benefits deserve the most attention.

03

A channel plan with a purpose

Decide how paid ads, search, content and your website can support the same goal.

04

Landing page and follow-up recommendations

Give interested learners a clearer path from first click to the right conversation.

05

A month-by-month action roadmap

See what to address first, what to test next and what to improve over three months.

06

A practical measurement framework

Define the enquiry and conversion metrics that help your team judge progress.

THE ROADMAP

What the next three months
could look like

An example of how priorities can be sequenced. Your final strategy will reflect your courses, budget and intake timeline.

01
MONTH 01

Build the foundation.

Set priorities before adding more activity.

• Review your funnel and existing campaigns

• Clarify audience, course offer and messaging

• Plan landing page and tracking improvements

02
MONTH 02

Launch, learn, refine.

Use early signals to sharpen the plan.

• Prioritise campaign and content experiments

• Review enquiry quality and follow-up steps

• Identify what needs a stronger message or page

03
MONTH 03

Improve what matters.

Make the next decisions with better context.

• Assess the channels and messages worth keeping

• Refine conversion points and counsellor handoffs

• Set the priorities for your next intake

Choose the support
your institute needs.

Your free 3-month strategy tells you what to do. These packages put a team behind doing it.

Select a package to see what’s included.

Core marketing support

See what you get →

Advanced marketing support

See what you get →

INCLUDED IN YOUR PACKAGE

₹50,000 / month

Marketing manager

One owner for your plan, with a weekly review, a monthly performance report, and coordination between ads, website and content.

Website support

Scroll-animation landing pages that convert, plus ongoing website maintenance: updates, speed, security and fixes.

Google Ads

Search campaigns built around the courses you want to fill, covering keyword research, ad copy, bid and budget optimisation, and conversion tracking.

Meta Ads

Meta campaigns for parents and students, with audience targeting, creative testing, lead forms, and retargeting for visitors who didn’t enquire.

Basic video editing

Reels and ad videos edited from your footage (faculty, campus, results) with hooks and captions, sized for Instagram and Meta ads.

INCLUDED IN YOUR PACKAGE

₹1,00,000 / month

Marketing manager

One owner for your plan, with a weekly review, a monthly performance report, and coordination between ads, website and content.

Social media management

A full profile audit and optimisation, keyword and content research around what students search for, a monthly content calendar, and consistent posting across your channels.

Website support

Scroll-stopping landing pages that convert, plus ongoing website maintenance: updates, speed, security and fixes.

Google Ads

Search campaigns for the courses you want to fill, with keyword research, ad copy, conversion tracking and ongoing optimisation. Higher ad budgets handled.

Meta Ads

Facebook and Instagram campaigns with audience targeting, creative testing, lead forms and retargeting. Higher ad budgets handled.

Advanced video editing

Talking head videos, motion graphics, topper and testimonial videos, and ad-ready cuts built to hold attention.

Need a custom package?

We can tailor the services and pricing to your institute’s requirements.

WHEN YOU ARE READY TO EXECUTE

One team.
Complete marketing.

Bring websites, paid ads, SEO and content into one ongoing DMS subscription. The strategy sets the direction; your agreed scope decides the execution.

education and edtech marketing strategy
Your campaign,
seen across every touchpoint.
01

Paid advertising

Campaign planning, audience testing and creative direction aligned with your course offer.

02

Landing pages & websites

Clear course information, stronger calls to action and an easier enquiry experience.

03

SEO & useful content

Search-focused pages and content that answer the questions learners actually ask.

04

Creative & campaign content

A consistent message across ad creatives, social content and landing pages.

05

Enquiry journey planning

Recommendations for lead capture, routing, follow-up and counsellor handoffs.

06

Reporting & optimisation

A shared view of campaign performance, enquiry quality and the next actions.

PROOF WITH CONTEXT

What we've actually built

SELECTED WORK

How we automated blogging for an edtech brand.

Edtech blog · Automated publishing rollout

The challenge
Manual publishing was slow and expensive. Their audience needed regular blog updates to stay informed, but the team couldn’t keep up without constant manual effort.

What changed
We designed an automated blogging workflow, customized to their content type, publishing cadence and team size, so content kept shipping without manual bottlenecks.

Verified result

Website traffic grew 10x after the automated blog went live.

A CLEAR NEXT STEP

Start with your goals.
Leave with direction.

Tell us what you teach, who you want to reach and what is getting in the way. We will use that context to shape the strategy discussion.

01 Share a little about your business.

Use the form to tell us about your offer and your next intake.

02 Speak with our executive.

Expect a call within 24 hours to understand your goals and agree the next step.

03 Review the plan together.

Discuss the priorities, recommendations and the scope of any support you need.

LET’S PLAN YOUR NEXT INTAKE

Your next marketing move
starts here

Get a free 3-month strategy built around your courses, audience and enrolment goals.

A clearer view of your priorities.
A practical roadmap to discuss.
One team to speak with.

PREFER TO SPEAK DIRECTLY?
Phone / WhatsApp

+91 75038 14901

Email

Harsh@digitalmarketingsage.in

Office

Logix Cyber Park, Sector 62
Noida, Uttar Pradesh

GET YOUR FREE STRATEGY

Tell us about your
education business.

Fields marked * are required. The remaining details help us prepare for your call.

Our executive will contact you within 24 hours. Strategy delivery timelines will be agreed on the call.

BEFORE YOU ENQUIRE

A few useful
answers

01 / Is the three-month strategy really free?

Yes. The offer covers a marketing strategy for three months. Ad spend and ongoing implementation are separate and will be discussed if you need them.

02 / Who is this for?

Edtech platforms, coaching and test-prep businesses, skill training providers, online course businesses, schools and colleges looking for clearer marketing priorities.

03 / What should we share before the discussion?

Your website, course offer, intended audience, intake timeline and the main challenge you want to solve. If you already run campaigns, a brief overview will help.

04 / Can DMS help us execute the strategy?

Yes. DMS offers websites, paid ads, SEO and content through an ongoing marketing subscription. Execution scope and pricing are agreed separately.

05 / What happens after we submit the form?

Our executive will contact you within 24 hours to understand your requirements and explain the next steps. The strategy delivery timeline will be agreed during the conversation.

Digital Marketing Sage
One team. Complete marketing.

One team. Complete marketing.